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Beginning of Paper
Politicking Goes High-Tech

This reading dealt with the fact that the major decision makers for people when voting (especially for Senators) are the television spots. The article discussed how today's campaigns are now candidate-centered rather than political party-centered and how they require large sums of ....

Middle of Paper
.... new polls—all of which costs more money. A major portion of the money for candidates to use comes from PACs. These PACs make up ¼ off all contributions to Senate campaigns, while some of the other money comes from fund raisers and cost-per-plate dinners. Before the candidate begins to play the ads on television he/she needs to determine what the campaign focus is going to be. Focus groups are small groups of voters who gather with the candidate to give an idea of perhaps what the people are looking for. Then the candidate has to decide when to ....

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